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When your ad is reviewed, it will receive one of the following family status designations, depending on the content of your ad and website or app: "family safe," "non-family safe," or "adult." The family status designation given to your ad affects where your ad can show.
You can find out the family status of your ads by looking at the Status column located in the Ads tab of your account.If your ad status says "Approved," that means that your ad is designated "family safe." Your ad can potentially show to any audience.If your ad status says "Approved (non-family)," that means that your ad is designated "non-family safe." Your ad, website, or app contains mature content, without nudity, sexual imagery or language, or sexually explicit content.We don't allow "non-family safe" ads in image ads, video ads, ad extensions, and other non-text ad formats.Ads with this status won't show in the following cases: If your ad status says "Approved (adult)," that means that your ad is designated an "adult" ad.Your ad, website, or app contains nudity or reference to a sexual activity.
We don't allow "adult" ads in image ads, video ads, and other non-text ad formats.Ads with this status won't show in the following cases: Once you edit and save your ad, it's sent for review.Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.If we find that you've removed the unacceptable content from your ad and its destination, we can approve your ad to start running.Once you edit and save your ad, it's sent for review.In addition to the requirements above, your ads must comply with local laws governing adult content in the regions your campaigns target.